It’s that time of year again where couples surprise each other with romantic gifts, a dozen red roses become ‘the thing’ to order, and a cozy romantic dinner for two virtually a requirement.

However, Valentine’s Day is not about love and romance, but rather a license to print money.  While I would be lying if I said, I don’t like receiving a card or a token of love- Valentine’s Day is a booming business.

Don’t get me wrong, I’m all for a holiday where consuming chocolate is the national norm, and for an occasion that is marked with a indulgent feast.  And though I realize that Valentine’s Day has been escalating in its commercial nature over the past two decades a gander at one two many pre-fixed restaurant menus.

Of course, restaurants should not be blamed for feeding a consumer- driven hunger for extravgance and excess on February 14. No doubt, some meals, and the ultimate experience of spending time with your sweetheart could be worth every penny. Also, some restaurants do offer embellishments – providing a rose to the lady, employing a musician to set the ambiance, offering a treat at meal’s end – but could it really be worth the heightened price tag?

For me, the answer is simply no.  Rent a movie, order in pizza, and aviod the over-priced choas of endlessly trying to make this Valentine’s top the last- simply relax and do what you love instead of doing what you loathe.

Happy Valentine’s Day